Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design
Project Brief

This project focused on branding and marketing design for Fat Kahuma's Restaurant, targeting tourists, families, and friend groups visiting Cocoa Beach. I created print and digital assets to attract customers, boost reservations, and highlight the restaurant’s beach atmosphere and seafood offerings. Animation and AR technology were used to enhance interactivity and engagement.

My role

Motion/Graphic Designer

Client

Fat Kahuma’s

Time Frame

6 weeks

Tools

Figma, Photoshop, Illustrator, After Effects, Adobe Aero

Keywords

Visual identity, Logo Design, Printable branding collaterals, Web/digital menu design, Ad banners design, Email design, Marketing assets design, Animation/AR.

Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design
Project Brief

This project focused on branding and marketing design for Fat Kahuma's Restaurant, targeting tourists, families, and friend groups visiting Cocoa Beach. I created print and digital assets to attract customers, boost reservations, and highlight the restaurant’s beach atmosphere and seafood offerings. Animation and AR technology were used to enhance interactivity and engagement.

My role

Motion/Graphic Designer

Client

Fat Kahuma’s

Time Frame

6 weeks

Tools

Figma, Photoshop, Illustrator, After Effects, Adobe Aero

Keywords

Visual identity, Logo Design, Printable branding collaterals, Web/digital menu design, Ad banners design, Email design, Marketing assets design, Animation/AR.

Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design
Project Brief

This project focused on branding and marketing design for Fat Kahuma's Restaurant, targeting tourists, families, and friend groups visiting Cocoa Beach. I created print and digital assets to attract customers, boost reservations, and highlight the restaurant’s beach atmosphere and seafood offerings. Animation and AR technology were used to enhance interactivity and engagement.

My role

Motion/Graphic Designer

Client

Fat Kahuma’s

Time Frame

6 weeks

Tools

Figma, Photoshop, Illustrator, After Effects, Adobe Aero

Keywords

Visual identity, Logo Design, Printable branding collaterals, Web/digital menu design, Ad banners design, Email design, Marketing assets design, Animation/AR.

The design contents include 3 parts to achieve boosting engagement through different mediums: Branding: logo design, print products; Web design: Website, digital menu design; Marketing assets design: Email design, Ad banner.

Branding

Web Design

Marketing Assets

Animation/AR

Brand Visual Identity

Logo Sketches

Logo Sketches

The initial concept is to transform the text into a logo or utilize a hand-drawing pattern as a logo.

Design Scheme

Design Scheme

Refined design is combined with Hawaiian and island elements such as torches and coconut trees, which are depicted in simple, flowing lines.

Implementation 

Implementation 

Coaster

Menu

Paper bag

Stand board

Shop sign

Coaster

Menu

Paper bag

Stand board

Shop sign

Web / Digital Menu Design

Incorporate a fresh logo onto the main page to endorse brand recognition. Apply an updated colour palette to modify the website's aesthetics for a more profound alignment with the brand’s identity.

Prototype

Marketing Assets Design

To help the restaurant attract more customers and boost engagement, I designed emails and ad banners that enhance their digital marketing strategy.

Email Design

Email Design

The email designs are visually engaging and mobile-friendly to ensure a seamless experience across devices. Each design prioritizes intuitive layout and compelling visuals to enhance user engagement and conversion rates.

The email designs are visually engaging and mobile-friendly to ensure a seamless experience across devices. Each design prioritizes intuitive layout and compelling visuals to enhance user engagement and conversion rates.

Ad banners 

Ad banners 

Ad banners designs fit the sizes for multiple platforms, aiming to drive conversions and boost sales. The entire style aligns with email design during the period of marketing campaign, ensuring a visually striking and persuasive message that maximizes engagement.

Ad banners designs fit the sizes for multiple platforms, aiming to drive conversions and boost sales. The entire style aligns with email design during the period of marketing campaign, ensuring a visually striking and persuasive message that maximizes engagement.

AR technology

By integrating AR technology into the banner design, it can be applied to both electronic devices and outdoor display installations, offering users a more immersive and interactive experience.

Try it!

Try it!

  1. Scan the QR code using your smartphone or tablet (or via this link: https://adobeaero.app.link/efvvDYdxIUb)

  2. Follow the on-screen instructions and point your device at the signage below.

  3. Enjoy a unique and immersive experience! 😊

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© 2025 Elfie's Portfolio.

All rights reserved.

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© 2025 Elfie's Portfolio.

All rights reserved.