Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design

Project Brief

The project involves branding and web design for Fat Kahuma's Restaurant. The target audience includes tourists seeking seafood in a beach-style setting, families looking for a delightful weekend in Cocoa Beach, and friends planning gatherings with excellent food. The goals are to attract customers to the restaurant, increase reservations for family and friends' gatherings, and highlight the restaurant’s unique food and environment features.

My role

Graphic Designer

Client

Fat Kahuma’s

Time Frame

5 weeks

Tools

Figma, Photoshop, Illustrator

Keywords

Visual identity, Web/digital menu design, Logo Design, Ad banners design, Email design, Marketing assets design

Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design

Project Brief

My role

Graphic Designer

Client

Fat Kahuma’s

Time Frame

5 weeks

Tools

Figma, Photoshop, Illustrator

Keywords

Visual identity, Web/digital menu design, Logo Design, Ad banners design, Email design, Marketing assets design

Fat Kahuma’s Restaurant

Branding, Web & Marketing Assets Design

Project Brief

My role

Graphic Designer

Client

Fat Kahuma’s

Time Frame

5 weeks

Tools

Figma, Photoshop, Illustrator

Keywords

Visual identity, Web/digital menu design, Logo Design, Ad banners design, Email design, Marketing assets design

The design contents include 3 parts to achieve boosting engagement through different mediums: Branding: logo design, print products; Web design: Website, digital menu design; Marketing assets design: Email design, Ad banner.

Branding

Web Design

Marketing Assets

Brand Visual Identity

Logo Sketches

The initial concept is to transform the text into a logo or utilize a hand-drawing pattern as a logo.

Design Scheme

Refined design is combined with Hawaiian and island elements such as torches and coconut trees, which are depicted in simple, flowing lines.

Implementation

Coaster

Paper bag

Stand board

Shop sign

Coaster

Paper bag

Stand board

Shop sign

Web / Digital Menu Design

Incorporate a fresh logo onto the main page to endorse brand recognition. Apply an updated colour palette to modify the website's aesthetics for a more profound alignment with the brand’s identity.

Prototype

Marketing Assets Design

To help the restaurant attract more customers and boost engagement, I designed emails and ad banners that enhance their digital marketing strategy.

Email Design

The email designs are visually engaging and mobile-friendly to ensure a seamless experience across devices. Each design prioritizes intuitive layout and compelling visuals to enhance user engagement and conversion rates.

Ad banners

Ad banners designs fit the sizes for multiple platforms, aiming to drive conversions and boost sales. The entire style aligns with email design during the period of marketing campaign, ensuring a visually striking and persuasive message that maximizes engagement.