Impact Charter School West
Website iteration and UX optimization
Project Brief
As a designer at Creative Repute, I worked on a website iteration project for Impact Charter School West. With the website serving as a primary enrollment channel, the goal was to improve usability while aligning the experience with newly established brand guidelines. The project focused on restructuring content, simplifying page layouts, and improving accessibility across key parent-facing pages.
My role
Web & UX Designer
Client
Impact Charter School West (ICS West) https://icswest.org
Time Frame
2 months
Tools
Figma, Photoshop
Keywords
Responsive Web Design (desktop/mobile), User Experience Design, Content Strategy, Brand Alignment
Impact Charter School West
Website iteration and UX optimization
Project Brief
As a designer at Creative Repute, I worked on a website iteration project for Impact Charter School West. With the website serving as a primary enrollment channel, the goal was to improve usability while aligning the experience with newly established brand guidelines. The project focused on restructuring content, simplifying page layouts, and improving accessibility across key parent-facing pages.
My role
Web & UX Designer
Client
Impact Charter School West (ICS West) https://icswest.org
Time Frame
2 months
Tools
Figma, Photoshop
Keywords
Responsive Web Design (desktop/mobile), User Experience Design, Content Strategy, Brand Alignment
Impact Charter School West
Website iteration and UX optimization
Project Brief
As a designer at Creative Repute, I worked on a website iteration project for Impact Charter School West. With the website serving as a primary enrollment channel, the goal was to improve usability while aligning the experience with newly established brand guidelines. The project focused on restructuring content, simplifying page layouts, and improving accessibility across key parent-facing pages.
My role
Web & UX Designer
Client
Impact Charter School West (ICS West) https://icswest.org
Time Frame
2 months
Tools
Figma, Photoshop
Keywords
Responsive Web Design (desktop/mobile), User Experience Design, Content Strategy, Brand Alignment
This project involved 5 workflow sections, from problem identification to final implementation.
Problem
The original website provided limited guidance for users, particularly on the homepage, where important information and pathways to key pages were not clearly surfaced. Most pages relied heavily on text with minimal visual hierarchy or lacked clear entry points, making content difficult to scan and reducing overall engagement. As a result, parents and prospective families had to spend more effort locating important information such as enrollment details, family resources, and school updates.
The original website provided limited guidance for users, particularly on the homepage, where important information and pathways to key pages were not clearly surfaced. Most pages relied heavily on text with minimal visual hierarchy or lacked clear entry points, making content difficult to scan and reducing overall engagement. As a result, parents and prospective families had to spend more effort locating important information such as enrollment details, family resources, and school updates.
Challenge
1. Homepage lacked clear pathways to key information. 2. Content was text-heavy with limited visual hierarchy. 3. Important resources were difficult to discover. 4. Website did not reflect the updated brand identity.
Challenge
1. Homepage lacked clear pathways to key information. 2. Content was text-heavy with limited visual hierarchy. 3. Important resources were difficult to discover. 4. Website did not reflect the updated brand identity.
Goal
1. Improve content clarity and structure. 2. Create clearer navigation pathways for parents. 3. Enhance visual hierarchy and readability. 4. Align the website with the new brand guidelines.
Goal
1. Improve content clarity and structure. 2. Create clearer navigation pathways for parents. 3. Enhance visual hierarchy and readability. 4. Align the website with the new brand guidelines.
Approach
To address these challenges, I focused on improving information structure and page clarity, establishing clearer content hierarchy, introducing stronger navigation pathways, and applying the updated visual identity across key parent-facing pages.
To address these challenges, I focused on improving information structure and page clarity, establishing clearer content hierarchy, introducing stronger navigation pathways, and applying the updated visual identity across key parent-facing pages.
Page Improvement
I worked with the ICS West team to define the purpose of each key page, including Home, Enrollment, Family Resources, and News & Events. Content was reorganized to establish clearer hierarchy, improve scanability, and ensure that information was presented where families would expect to find it. Key actions and resources were surfaced throughout the experience, helping parents access important information more efficiently.