I am Yanfei (Elfie) Wang, an adaptable problem solver + creative explorer who specializes in bridging the gap between visual communication and user-centered design.

My experience spans the full design lifecycle, including branding, marketing assets, and complex digital product design. I operate on a core belief: the most successful designs are not just aesthetically pleasing, but are rooted deeply in functionality and meaningful user experience.

For years, illustration and writing have been my creative outlets. Professionally, these hobbies serve as my greatest strengths. They allow me to approach product design through the lens of visual storytelling, enabling me to communicate complex user journeys and brand narratives with clarity and emotion.